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HEALTHCARE AS A COMMODITY

The Rise of the Healthcare Consumer

Patients are coming to demand more from their care experience, from communicating directly with providers electronically to accessing care services based on convenience and cost. Thus providers must rapidly evolve to attract a new marketplace of consumers unwilling to wait for the care experience they've come to expect.

With that in mind, this whitepaper covers such topics as:
  • The shifting healthcare landscape
  • The true impact of high-deductible health plans
  • Whether incentives are the answer
  • How patient engagement helps healthcare providers adapt to consumerism
  • Getting positioned to thrive in a consumer-driven environment

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