In striving to deliver more unified customer experiences, health systems are working to overcome such challenges as privacy regulations, legacy technologies and data silos both between and within healthcare organizations. The good news is that promising new technologies are enabling healthcare marketers to provide the same level of personalization and responsiveness that consumers have come to expect in other aspects of their lives.
This new whitepaper demonstrates how customer data platforms (CDPs) are emerging as one such enabler, including:
- How CDPs are key to improving every step of the customer journey
- Key considerations when choosing a CDP and potential obstacles to success
- Why your existing tech stack needs this added capability to realize its full potential