The Definitive Guide to Digital Advertising
marketo-whitepaper-2.jpg In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your organization's digital team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising to reach health consumers effectively.
  • What makes up digital advertising and how to create your digital ad strategy.
  • The different types of ads you have at your disposal and how to target them.
  • Ad technologies, testing and measurement.