white paper

The Changing Patient Behaviour in a Digital World


Today, patients don’t go online, they live online. To give you a deeper insight into the effects digital technology is having on patient behaviour, we’ve scoured our own data – with a little help from Google – to help paint a picture for practices.

Highlights from the report include:

  • A look at the proactive role patients now take in their own health
  • The growing adoption of digital technology among older Australians
  • The value of web presence over websites The important role availability plays in generating new bookings

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