Health Insurance Plans' Guide to Consumer Marketing
marketo2.jpgThe Affordable Care Act (ACA) has opened new opportunities to healthcare consumers, who are taking a more proactive role in shopping for and selecting their own health plans. For health plans to succeed today, they need to adopt engagement strategies like a consumer brand and put the shopper at the center of their marketing.
  • Marketing in a multi-channel world.
  • HIPAA compliance and healthcare marketing.
  • Building campaigns for member acquisition, enrollment and loyalty.