Frost & Sullivan: Embracing Digital Healthcare to Revolutionize Personal Care
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Marketo.Frost-&-Sullivan--Embracing-Digital-Healthcare-to-Revolutionize-Personal-Care.jpg Marketing is evolving as healthcare marketers strive to implement highly targeted communications for personalized patient care. The need to improve quality, provide a better patient experience, and reduce costs is compelling healthcare organizations to reinvent their patient engagement programs. Reaching today’s tech-savvy patients and physicians requires them to use smart digital marketing platforms and techniques to align with their goal of maximizing preventive care.
  • The diagnostics for healthcare marketers: digital matters.
  • The cure: using personalized communications to improve care and patient self-management.
  • The last word: delivering on the promise of personal care.