Proven ways to promote your practice and how to measure them.

This guidebook take you through eight proven ways to promote your practice - and how to measure your healthcare marketing ROI.

Sustainable, long-term effectiveness with marketing comes from developing a cohesive strategy that can live both online and off - a single strategy, multi-channel engagement approach.

Traditional marketing channels, such as newspaper ads or flyers, still have a role to play in your local area marketing. However, knowing how to measure your return on investment (ROI) for your advertising efforts can seem a grey area.

And whilst digital platforms such as paid search or social media provide an abundance of trackable data - how do you even know where to start?